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Privacy policy

Last updated: January 2026

1. Introduction

Dent.O.Care & Dent.O.Care Professional (“we”, “us”, “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store and protect your personal data when you use our website, create an account, or purchase our products.

This policy is provided in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Information About Us

Dent.O.Care
Company number: 08725370
Registered address: 5 Technology Park, Colindeep Lane, London, NW9 6BX
Business address: Unit 14 Iron Bridge Close, Iron Bridge Business Park, London
NW10 0UF
VAT number: 176 8700 75

Data Protection Contact:
Email: Please use our contact form
Telephone: 0208 459 7550

We are the data controller for the purposes of UK GDPR. 

3. What This Policy Covers

This Privacy Policy applies to personal data collected through:

  • Our website
  • Customer and trade accounts
  • Orders and payments
  • Customer communications
  • Analytics and essential cookies

4. What Is Personal Data?

Personal data means any information that identifies you directly or indirectly, including but not limited to:

  • Name
  • Contact details
  • Delivery and billing addresses
  • Online identifiers (e.g. IP address)
  • Account and order information

5. Your Rights Under UK GDPR

You have the right to:

  • Be informed about how your data is used
  • Access your personal data
  • Correct inaccurate data
  • Request erasure (where applicable)
  • Restrict processing
  • Object to processing
  • Data portability
  • Object to automated decision-making (if applicable)

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO).

6. Personal Data We Collect

Depending on your interaction with us, we may collect:

  • Name
  • Business name (for B2B customers)
  • Billing and delivery address
  • Email address
  • Telephone number
  • Account login details
  • Order history
  • Payment status (we do not store full card details)
  • IP address and browser/device information
  • Cookie and analytics data

 7. How We Use Your Personal Data

We use your data for the following purposes and lawful bases:

a) Contractual necessity

  • Creating and managing accounts
  • Processing and fulfilling orders
  • Taking payments and issuing refunds
  • Arranging delivery

b) Legal obligation

  • Accounting and tax records
  • Fraud prevention
  • Compliance with regulatory requirements

c) Legitimate interests

  • Improving our website and services
  • Customer support
  • Business analytics (non-advertising)

d) Consent (where applicable)

  • Non-essential cookies
  • Optional marketing communications

8. Payments

Payments are processed securely via Shopify Payments and/or third-party payment providers supported by Shopify Plus. We do not store full
credit or debit card details on our systems.

Payment providers act as independent data controllers for payment information.

9. Sharing Your Personal Data

We may share your personal data with trusted third parties where necessary, including:

  • Shopify Plus (e-commerce platform)
  • Payment service providers
  • Courier and delivery companies
  • Warehousing and fulfilment partners
  • IT, hosting and security providers
  • Professional advisers (accountants, auditors)

All third parties are required to process your data securely and in accordance with UK GDPR.

10. International Transfers

We primarily store and process data in the UK. Where data is transferred outside the UK (for example via Shopify or cloud providers), we ensure appropriate safeguards are in place, including:

  • UK International Data Transfer Agreement (IDTA), or
  • UK Addendum to EU Standard Contractual Clauses

11. Data Retention

We retain personal data only for as long as necessary, including:

  • Order and financial records: up to 6 years (HMRC requirements)
  • Account data: while your account remains active
  • Marketing data: until you withdraw consent
  • Legal claims: until resolved

12. Automated Decision-Making

We may use automated systems for fraud prevention and security checks. These do not produce legal or significant effects without human involvement.

You may request human review at any time.

13. How to Access Your Data

You may submit a Subject Access Request by contacting us using the details above. Requests are normally fulfilled within one month.

14. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website.