{"title":"Treatment - Whitening","description":"","products":[{"product_id":"blanx-intensive-stain-removal-75ml","title":"BlanX Intensive Stain Removal Toothpaste (75ml)","description":"\u003cp\u003eBlanX Intensive Stain Removal Toothpaste is an advanced whitening formula from Italian brand BlanX, specifically engineered to target and remove deep surface stains caused by coffee, tea, wine, and tobacco. Containing BlanX's patented Arctic Lichen extract alongside micro-polishing agents, it removes discolouration without damaging enamel. The result is visibly brighter, whiter teeth with regular use.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAdvanced formula specifically targets deep surface stains\u003c\/li\u003e\n\u003cli\u003eEffective against stains from coffee, tea, red wine, and tobacco\u003c\/li\u003e\n\u003cli\u003eContains BlanX patented Arctic Lichen extract\u003c\/li\u003e\n\u003cli\u003eMicro-polishing action removes discolouration without harming enamel\u003c\/li\u003e\n\u003cli\u003eVisibly brightens and whitens teeth with regular use\u003c\/li\u003e\n\u003cli\u003eDeveloped by leading Italian oral care brand BlanX\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Blanx","offers":[{"title":"Default Title","offer_id":44039475920938,"sku":"BLX001","price":8.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/8098\/9226\/files\/BLX001_1_6c52ba00-c048-4da8-8ffd-e75b2dee5269.jpg?v=1778607629"},{"product_id":"blanx-white-shock-75ml","title":"BlanX White Shock Toothpaste (75ml)","description":"\u003cp\u003eBlanX White Shock Toothpaste is an innovative whitening toothpaste from BlanX that combines an advanced whitening formula with patented LED light-activatable technology. The toothpaste works in synergy with the BlanX White Shock LED bite activator (sold separately) to amplify whitening results, delivering visibly whiter teeth faster than standard whitening toothpastes. Even without the LED device, the formula provides effective daily whitening protection.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eInnovative formula compatible with BlanX LED White Shock activator\u003c\/li\u003e\n\u003cli\u003eLED light-activatable technology for enhanced whitening results\u003c\/li\u003e\n\u003cli\u003eEffective daily whitening without the LED device\u003c\/li\u003e\n\u003cli\u003eRemoves surface stains and prevents new stain formation\u003c\/li\u003e\n\u003cli\u003eFluoride protection for enamel health\u003c\/li\u003e\n\u003cli\u003eFrom BlanX, Italy's leading whitening toothpaste brand\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Blanx","offers":[{"title":"Default Title","offer_id":44039476019242,"sku":"BLX003","price":8.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/8098\/9226\/files\/blx003_1.jpg?v=1778607638"},{"product_id":"oral-b-pro-expert-healthy-white-toothpaste-75ml","title":"Oral-B Pro-Expert Gentle Whitening Toothpaste (75ml)","description":"\u003cp\u003eOral-B Pro-Expert Gentle Whitening Toothpaste is a comprehensive multi-protection toothpaste that whitens teeth by removing surface stains whilst providing a full range of everyday oral health benefits. Its formula prevents cavities, reduces plaque build-up, helps prevent gum problems, combats tartar, and builds progressive sensitivity protection - all while gently whitening the teeth. It is an excellent all-rounder for patients seeking premium daily oral care with aesthetic whitening benefits.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGentle whitening by removing surface stains\u003c\/li\u003e\n\u003cli\u003ePrevents cavities and reduces plaque build-up\u003c\/li\u003e\n\u003cli\u003eHelps prevent gum problems and combat tartar formation\u003c\/li\u003e\n\u003cli\u003eBuilds progressive protection against tooth sensitivity\u003c\/li\u003e\n\u003cli\u003eComprehensive multi-benefit formula for complete daily oral care\u003c\/li\u003e\n\u003cli\u003eTrusted Oral-B Pro-Expert formulation\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Oral-B","offers":[{"title":"Default Title","offer_id":44039484440618,"sku":"OR423","price":5.13,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/8098\/9226\/files\/or423-oral-b-pro-expert-healthy-white-toothpaste.jpg?v=1779276393"},{"product_id":"ultradex-whitening-toothpaste-75ml-fluoride","title":"ultraDEX Whitening Toothpaste + Fluoride (75ml)","description":"\u003cp\u003eultraDEX Whitening Toothpaste with Fluoride is a non-foaming, sensitivity-friendly toothpaste using advanced patented CloSYS technology to eliminate bad breath whilst providing a gentle whitening action that helps rebuild tooth surfaces and leaves teeth stronger and brighter. Developed specifically for sensitive teeth, its mint flavour and low-irritant formulation deliver a comprehensive daily oral care experience including whitening, breath freshening, and cavity protection.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCloSYS technology eliminates bad breath and keeps breath fresh\u003c\/li\u003e\n\u003cli\u003eGentle whitening action helps rebuild tooth surfaces\u003c\/li\u003e\n\u003cli\u003eDeveloped specifically for sensitive teeth\u003c\/li\u003e\n\u003cli\u003eNon-foaming, low-irritant formula for comfortable daily use\u003c\/li\u003e\n\u003cli\u003eFluoride for cavity protection and enamel strengthening\u003c\/li\u003e\n\u003cli\u003eAdvanced patented technology for whitening, sensitivity, and halitosis management\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"UltraDex","offers":[{"title":"Default Title","offer_id":44039486898218,"sku":"RET006","price":5.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/8098\/9226\/files\/ret006-ultradex-whitening-toothpaste-75ml-fluoride.jpg?v=1778665912"},{"product_id":"sensodyne-gentle-whitening-toothpaste-75ml","title":"Sensodyne Gentle Whitening Toothpaste (75ml)","description":"\u003cp\u003eSensodyne Gentle Whitening Toothpaste is an SLS-free, low-abrasion daily toothpaste specially formulated for patients with sensitive teeth who also wish to gently whiten their smile. With fluoride for cavity protection, it removes surface stains through a gentle whitening action that does not compromise the protection needed for sensitive dentition. It is ideal for patients who find standard whitening toothpastes too abrasive or uncomfortable.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSpecifically formulated for sensitive teeth with gentle whitening benefits\u003c\/li\u003e\n\u003cli\u003eSLS-free (Sodium Lauryl Sulphate-free) for reduced oral irritation\u003c\/li\u003e\n\u003cli\u003eLow-abrasion formula safe for sensitive dentition\u003c\/li\u003e\n\u003cli\u003eFluoride protection for cavity prevention\u003c\/li\u003e\n\u003cli\u003eGently removes surface stains without harming sensitive enamel\u003c\/li\u003e\n\u003cli\u003eTrusted Sensodyne formulation for sensitive teeth\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sensodyne","offers":[{"title":"Default Title","offer_id":44039487160362,"sku":"SE511","price":3.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/8098\/9226\/files\/se511-sensodyne-gentle-whitening-toothpaste-75ml.jpg?v=1778665629"},{"product_id":"sensodyne-pronamel-gentle-whitening-toothpaste-75ml","title":"Sensodyne Pronamel Gentle Whitening Toothpaste (75ml)","description":"\u003cp\u003eSensodyne Pronamel Gentle Whitening Toothpaste combines the enamel-hardening and erosion protection of the Pronamel range with a gentle whitening formula for patients who want both erosion defence and a whiter smile. It hardens enamel against acid attack, gently and effectively removes surface stains, and restores teeth towards their natural whiteness without compromising enamel integrity. The ideal solution for patients with erosion and aesthetic whitening goals.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHardens tooth enamel and protects against acid erosion\u003c\/li\u003e\n\u003cli\u003eGently yet effectively removes surface stains\u003c\/li\u003e\n\u003cli\u003eRestores teeth towards their natural whiteness\u003c\/li\u003e\n\u003cli\u003eSpecially formulated for patients with sensitivity and erosion concerns\u003c\/li\u003e\n\u003cli\u003eLow-abrasion formula safe for daily use by sensitive patients\u003c\/li\u003e\n\u003cli\u003eCombines Pronamel erosion protection with a whitening benefit\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sensodyne","offers":[{"title":"Default Title","offer_id":44039487324202,"sku":"SE519","price":4.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/8098\/9226\/files\/se519-sensodyne-pronamel-gentle-whitening-toothpaste-75ml.jpg?v=1778665598"},{"product_id":"sensodyne-repair-protect-whitening-toothpaste-75ml","title":"Sensodyne Repair \u0026 Protect Whitening Toothpaste (75ml)","description":"\u003cp\u003eSensodyne Repair \u0026amp; Protect Whitening Toothpaste combines the advanced NovaMin sensitivity relief technology with a gentle whitening formula, providing clinically proven repair and protection of exposed dentine while gradually restoring teeth towards their natural whiteness. It continuously strengthens and protects sensitive teeth whilst gently and effectively removing surface stains - the ideal solution for patients who want sensitivity relief without sacrificing aesthetic goals.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAdvanced NovaMin technology for continuous dentine repair and protection\u003c\/li\u003e\n\u003cli\u003eClinically proven relief from sensitive tooth pain\u003c\/li\u003e\n\u003cli\u003eGently removes surface stains to restore natural whiteness\u003c\/li\u003e\n\u003cli\u003eProvides whitening benefits without compromising sensitive enamel\u003c\/li\u003e\n\u003cli\u003eContinuously strengthens exposed dentine with use\u003c\/li\u003e\n\u003cli\u003eIdeal for patients seeking sensitivity relief with whitening benefits\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sensodyne","offers":[{"title":"Default Title","offer_id":44039487488042,"sku":"SE527","price":4.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/8098\/9226\/files\/se527-sensodyne-repair-protect-whitening-toothpaste-75ml.jpg?v=1778665540"},{"product_id":"vitis-whitening-toothpaste-100ml","title":"VITIS Whitening Toothpaste (100ml)","description":"\u003cp\u003eVITIS Whitening Toothpaste is a daily use whitening toothpaste that delivers noticeably whiter teeth within 10 days, using exclusive nanorepair® technology based on hydroxyapatite to protect and strengthen enamel during the whitening process. 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Its formulation effectively whitens teeth by eliminating and preventing stains whilst also protecting against tooth sensitivity - a common concern with whitening products - and supporting overall oral health. 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